Universal Music Group appoints Òscar Celma to lead applied AI and machine learning

MUSIC INDUSTRY

Universal Music Group has appointed Òscar Celma as Senior Vice President, Applied AI and Machine Learning, effective immediately.

Celma will report to Hannah Poferl, UMG’s Chief Data Officer, and will help lead the development and application of AI and machine learning across the group’s global operations, supporting labels, divisions, and businesses.

At Spotify, Celma helped develop AI-powered listening features including AI DJ, Jam, and Daylist. Most recently, he led Machine Learning and Product Analytics at Condé Nast.

His background includes roles at Pandora/SiriusXM, Gracenote, and BMAT Music Innovators; he holds a Ph.D. in Computer Science and Digital Communication from Universitat Pompeu Fabra in Barcelona.

Source: Music Business Worldwide